If you spend any time around musicians these days, there’s always this idea floating around that an artist website isn’t really necessary anymore. You have Instagram, you have TikTok, you have Spotify and all the other platforms that people already use. So why bother with a separate site at all?
It sounds reasonable on the surface, but once you look a bit closer, it falls apart. Social platforms change constantly, algorithms bury content without warning, and none of those spaces really belong to you. A proper website, even a simple one, still does a kind of work nothing else can.
Let me break down why that matters in 2025.
Your own space, not someone else’s feed
Every social platform is rented land. You can build a huge following and still lose reach overnight because the algorithm decided to favor something else. A website lives outside of that noise. It’s your place, your domain, your design. Fans who end up there aren’t scrolling past you at light speed; they’re choosing to learn more about you.
Everything important lives in one place
Most artists scatter their online presence across half a dozen platforms, which makes sense until someone tries to find something specific. Your website acts as the hub. Music, videos, merch, tour dates, press info, contact links, streaming buttons, newsletters, whatever you need. One location. One address. People shouldn’t have to go treasure hunting to figure out who you are or what you sound like.
Press and promoters still expect it
This part is almost boring, but it’s true. If you’re pitching yourself for a show, a festival, a playlist, or any kind of editorial coverage, having a clean EPK section on a proper website saves you hours of back-and-forth. It’s a small thing that quietly signals “professional,” and that honestly matters more than artists sometimes think.
A home you control long term
Platforms rise and fall. Remember MySpace, Vine, SoundCloud’s uncertain period, Bandcamp’s sale? You never know. Your website outlives all of that. You can redesign it, expand it, move hosts, whatever you like. You’re not tied to anyone else’s roadmap.
Better visibility on search engines
People still Google artists. They Google bands, songs, lyrics, tour dates. A real website gives you space to appear in those results with the information you want fans to see. Social profiles show up of course, but they’re not structured for deeper discovery. A website fills that gap.
More control over how you present yourself
Bio-links and social bios are practical, but they’re small. They don’t really let you shape a story or create a mood around your music. A website lets you lean into your identity a bit. Maybe it’s minimal, maybe it’s dark and moody, maybe it’s full of photography. Whatever it is, you’re not limited by someone else’s template.
It’s easier than ever to create one
This is the part where many artists get stuck. The idea of “building a website” sounds bigger than it actually is. The tools are improving fast, and the gap between a half-functional page and something that genuinely feels like a home for your music is getting smaller every year.
We’re building BandPlace because we think artists deserve something that understands their needs without forcing them to become web designers, but the main point is simple: use whatever works for you. Just don’t skip having a website altogether.
Final thought
Your website doesn’t need to be huge. It just needs to be yours. A small patch of the internet that tells your story the way you want it told. Social platforms are great for reach, discovery, and quick updates. A website is where your identity settles and becomes something people can return to again and again.
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